Soft Inauguration

ADNIF has successfully created an infrastructure for conventional loan-settlements and Tawarruq products including Sharia' compliant Retail, Corporate, Treasury & Investments products to cater to the demand of Islamic products. It has signed-up with reputed European commodity and metal dealer as the preferred partner.

ADNIF, with a long-term vision has invested heavily in establishing a fully integrated Islamic Core Banking System through a team of well experienced Islamic bankers which is different from the work-around carried-out on conventional banking systems by many competitors. This system is rich in features and fully dedicated to the target segment.

ADNIF, has taken-off in building a sizeable portfolio in Retail, Commercial & Corporate finances.

ADNIF, has opened doors of fully dedicated Islamic branches in-line with its channel management strategy. It focuses on non-conventional channels and is keen to build its network depth beyond Abu Dhabi with future focus on Dubai & Northern Emirates.

ADNIF is positioning itself through a well crafted CI-Brand Identity program with a long-term vision for diversification, where the ADNIF Brand extensions and Brand promise ( "…Pure & Simple" ) will be the key drivers for market segmentation & top-of-the mind Brand recall. With a specific target market, ADNIF moves away from the mass market strategy and focuses on parent bank's anti-attrition program and new-customer acquisition while managing a delicate balance to see cannibalization at a minimum.

ADNIF has launched a series of Sharia' compliant products that offer "Real-time" solutions and are based on the shared values of "Trust & Transparency".